The key publics that bp should take into account are as follows: environmental groups consumers investors media government/regulatory authorities the diagram below (figure 11) is a representation of some of the multifaceted relationships between bp and its publics/stakeholders. Make sure you have an access to the biggest essays, term papers, book reports, case studies, research papers available on the net order a custom writing service from dedicatedwriters. Five years after its darkest moment in its 100-year history, bp is still a lightning rod for those who are opposed to the oil and gas industry on environmental, social and moral grounds but the company continues to publish its corporate responsibility reports and stays on message. Although the company, formerly british petroleum, officially changed its name to bp in 2001, americans consider it a foreign company even though it has just as many american shareholders as british ones, and its biggest operations are in the united states.
2 20 introduction british petroleum is one of the world’s largest integrated energy companies, operating in all activities which are connected with the oil and gas industry, which include exploring and producing, refining, distributing and marketing these products to the world market. Bp (british petroleum) was founded well over a century ago by william d’arcy who invested his savings in the hunt for oil in the middle east after several years of drilling, d’arcy’s money and patience were about to run out, when oil was found about 1,200 feet down. Communicating during crisis 1 communicating during crisis: a case study of the 2010 bp gulf oil spill a thesis presented to the department of public relations.
British petroleum known today as bp amoco is a petroleum industry based in london it is recognized as one of the top four oil and petroleum companies throughout the world the company started in 1901 when william knox d’arcy was given the permission by the shah of persia to explore the land for oil and founded one in may 1908. In this case, however, the firm’s mismanagement of the public issue was so poor that stakeholders became outraged at bp’s lack of transparency, its stonewalling, and apparent flippancy about the environmental damage and the death of 11 people. Bp's deepwater oil spill case study analysis - business ethics 1 group 9 the gulf coast and the bp oil spill business ethics case study 1. For example, we are a member of the oil and gas climate initiative, the american petroleum institute and ipieca, the global oil and gas association for environmental and social issues employees through websites, townhalls and other communications channels, we keep our employees informed about bp’s strategy, performance and external context.
To serve stakeholders bp plc was faced with managing the crisis and examining the causes of its organizational company in 1909, later, in 1954 as british petroleum and more recently as bp plc (bp, 2013), has been impacted define its key responsibilities (mckay, huberman arnold, fratzl, & thomas, 2008, and crane and matten, 2010). The public image of bp and shell was seen as a crucial ingredient of the managerial disclosures, not least because a key objective of the management was to maintain the confidence of its own stakeholders in the face of major threats and also to absolve itself of any blame for the international crisis. Bp is one of the world's leading oil and gas companies, proving customers with fuel for transportation, energy for heat and light, lubricants and petrochemicals. The pursuit of profitability tuned into criminal behavior for british petroleum when two actions took place first, the company in pursuit of profits and lowering costs became criminally negligent and did not take necessary precautions to protect the environment.
Bp which was earlier called british petroleum is one of the world leaders in the oil & gas segment the origin of the company can be traced back to the year 1908 when a persian oil company discovered traces of a massive deposit of oil in iran. Though bp (bp, 2014a) has publicized stakeholder engagement and some key concerns that came out of it, bp has not contextualised their frequency of engagement and impact assessments, and. The bp gulf oil crisis 2010: its effects on stakeholders commitment and trust by acknowledgement i would first like to express my gratitude for my research supervisor, colleagues, peers and family whose immense and constant support has been a source of continuous guidance and inspiration. British petroleum is a multinational company which works in the sector of oil and gas it has achieved the fifth position in the market and they can adopt future strategies in order to increase their economy (jeppesen, 2007.
Reactions to the deepwater horizon oil spill from various officials and interested parties ranged from blame and outrage at the damage caused by the spill, to calls for greater accountability on the part of the us government and bp, including new legislation dealing with preventative security and clean-up improvements. How bp won back shareholders after the 2010 gulf oil spill legal issues and negative publicity are unlikely to dent the long-term outlook for the british oil giant 7 key takeaways. Bp at a glance key people situation analysis the spill beyond petroleum campaign a stained reputation crisis management efforts bp’s initial response the public response communications plan strategy strategy overview restoring the environment restoring the economy restoring the company’s image.
Deepwater horizon and the gulf oil spill - the key questions answered one year after the fire and explosion on the bp deepwater horizon rig in the gulf of mexico, we round up the main points so. Bp, a leader in deep water oil drilling efforts, triggered the worst environmental disaster in america’s history, when on april 20, 2010 a gas release and subsequent explosion occurred on the. On april 20, 2010, british petroleum (bp) experienced one of the most tragic industrial accidents in history when 11 employees were killed and dozens more injured as the result of an explosion that tore through an offshore drilling rig in the gulf of mexico. The blazing remnants of the oil rig deepwater horizon, off louisiana, shown last month in this handout photograph the disaster, which killed 11 people, is a big blow to bp in a market that.